Home of the ForceFree Method

Chicago Dog Trainer - Marc Goldberg



Our Brochure





Marc and rescued Doberman Diablo finishing their American Kennel Club CD title in the money.The ForceFree Method™  

Marc Goldberg, CDT (Certified Dog Trainer) has been studying dog behavior, and training dogs for over 30 years.

The ForceFree Method™ is new. So new, in fact, that only a very limited number of skilled trainers have ever even heard of it. Marc Goldberg has refined this method over the last several years to yield an approach that is amazingly gentle, uses no force, and that works with virtually all dogs.
The method works quickly, yet is calming. In a free demonstration, you'll see your dog's behavior change in front of your eyes. That's not the best part though. The interesting aspect is how HAPPY your dog's attitude will be. You'll watch him calm and change his behavior as he learns.
How long does it take us to show your dog how to walk on a loose leash, for example? Between two and four minutes. How long does it take us to show you a sit stay? About a minute.
What will you see? You'll see a wagging tail and a relaxed dog during the entire process. What won't you see? You won't see any force, you won't see any choking, and you won't hear a harsh word.
The ForceFree Method™ will change your dog's life for the better. Why do we GUARANTEE it for the lifetime of your dog? Because it works!

Our Background

In 1969 Marc's first dog, Gus, came into his life, along with a host of dog related problems. Gus began life as a normal Sheltie puppy, but at the age of six months was hit by a car when he would not come when called. Fortunately, he was only injured with a fractured leg.
When he healed, Marc--who was only 12 at the time--was enrolled in dog training school along with Gus. "Teach him something so he doesn't get killed," his mother told him.
Before long, Marc became fascinated with dog behavior and training. He and Gus competed in many American Kennel Club obedience trials, winning High In Trial at their first show, and later, a Dog World Award.
As the youngest member of the Philadelphia Dog Training Club, Marc studied under the best dog behaviorists and trainers in the country.
Since 1969 Marc has competed and titled many dogs of various breeds. He teaches training classes, conducts private lessons, gives behavior consultations, and has helped hundreds of people improve their relationships with their dogs.

Marc is a Professional Member of the International Association of Canine Professionals and has been awarded the CDT title, Certified Dog Trainer. His first dog was winner of a Dog World Award, he is former host of The Pet Show on Chicagoland's WCBR-FM, has AKC titles on various breeds of dogs, and has made numerous radio and TV appearances on dog behavior, and is a published author on the subject of dogs and dog training. He writes for Safe Hands Journal and Off Lead magazines.

Why I train dogs:

  • Because they are honest.
  • Because they love without condition.
  • Because they try to teach me the same.
  • Because they adore me with their eyes.
  • Because they want to learn what will make me happy
  • Because pleasing me makes them happy.
  • Because they love me more than they love themselves.
  • Because my old dogs come to me over the Rainbow Bridge while I sleep.

The question is how to do that in a reasonable timeframe using dog training methods that are easy for you and your dog?

Most people just don't feel good being yanked down Chicago streets...or yelling at their dogs. Moreover, doing so just turns the training process into a contest of willpower. Anyone who has ever lived with a dog knows they have an endless supply of willpower. Even forcing your dog to behave with a harness leaves him forever looking for an opportunity to outwit you.

We also do not "cookie or clicker train." These methods do work well for competition dogs who must perform routines under controlled conditions. We find them useless when trying to stop unwanted behaviors in the real world. Clicking a clicker or offering a food treat simply will not stop your dog from chasing down a squirrel.

Our method puts you back in charge in a compassionate way. It also involves no bribery with clickers or cookies. What we do is calming and effective. Frankly, this must be seen to be believed. Call us for a free behavior consultation.


Chicago Dog Trainer - Marc Goldberg



Our Brochure

The Dog Whisperer's dog Daddy

Our Philosophy & Goals

Our philosophy is simple. Improve the life of both dog and family. All too often, unruly dogs do not fully enjoy life because their families constantly become upset and frustrated with them. This is difficult for both family and dog.
Our mission is simple. Make both dog and family happy.
What does is take to make your dog happy? He will thrive when you give him leadership and attention.

Making the family happy is a bit more complex.

Families typically want their dog to:

  • Come when called, every time, on or off leash
  • Walk nicely on a loose leash without pulling
  • Sit until released
  • Down until released

Families also want their dogs:

  • Not to jump on people
  • Not to charge through doors
  • Not to dig in the garden
  • Not to bark and chew  inappropriately
  • Not to climb on furniture you prefer they avoid
  • Not to sniff and eat off the table and counters.
  • Not to be wild and uncontrollable
  • Not to ignore you when you want their attention 

Marc and Diablo

Housebreaking 101

Housebreaking 101 Want to housebreak your own puppy or adult dog? Save thousands of dollars in damage. Don't get mad....get help! Housebreaking 101 gives you step by step instructions on the easiest way to housebreak your puppy or grown dog. Works for most dogs!  You'll see lots of improvement, even if you've been struggling. Marc Goldberg's tips troubleshooting tips are included. The Potty Game changes training from frustration to fun. Only $5.99!

Ring the Potty Bell

The Potty BellTeach your Dog to Ring the Potty Bell! One of the most useful tricks a dog can learn is to ring a bell when it's time to "go!" Not only can you teach Marc Goldberg's handy alert system to YOUR dog or young puppy, but you can accomplish the training in two weeks or less. We teach you how to teach your dog to Ring the Potty Bell as a simple game making it fun for both of you. Never miss another potty break...now your dog will give you a jingle! Only $5.99.